TikTok: Global IWD 2021 #WeAreHere
Pitch win. Launching in 8 countries on March 8th 2021, we created an integrated campaign which calls out the gender bias in the music industry. We also created a mentorship scheme in collaboration with SheSaid.So which had engagement with renowned artists as well as up and coming women in music.
45” Film
20” Film
Global digital banners
In-App journey
Some campaign success:
In total, 67 pieces of coverage were achieved across 8 markets inc 14 high impact pieces.
Total mentions increased by 158% between 4th-11th March with an earned reach of over 2.3M.
Number 1 trending on TikTok and Twitter.
In the UK alone, we were highlighted by The Evening Standard, Music Week, Marketing Week, The Drum, Woman & Home and Elle Magazine.
We gained interaction from Little Mix, Bonnie Tyler, Dua Lipa, Sigrid, Ella Henderson, Kat Burns, Nina Nesbitt, TOKiMONSTA and THE Shania Twain (a personal highlight)!