The Global Book Crit
For my final major project at uni, we had a brief to “get famous and make it effective”. My partner and I decided to get famous in the ad industry. London is saturated with young creatives, so we took ourselves out of London in order to get ourselves in. Introducing The Global Book Crit - a week long book crit trip that took us all over the world. We reached out to agencies on Twitter and LinkedIn and had floods of responses. Some of the agencies we ended up at were Grey Paris, TBWA Paris, Dare.Win, Ogilvy, Y&R Milan and BBDO Dubai! We even got our uni to pay for it all…cha-ching! When we returned home, word spread of our wild adventure and we had our first 2 placements lined up after graduating and an unexpected job offer in Dubai!
Read our interviews / articles here:
We were also the first ever team nominated as Badass.Gals who weren’t yet working in the industry - thanks Danny & Charlotte!
Created with Katie Healy