A Dose of Culture
A campaign creating awareness of the ticketing service and showing the broad range of cultural experiences they offer.
Our campaign idea focuses on how Tiqets celebrates the wellbeing benefits that comes from making culture our medicine. Things like art, music and green spaces have proven mental and physical health benefits, which we showed through print.
Tiqets will work with academics to research the physical and psychological benefits that culture can bring, and start a petition for culture to be prescribed by national health services.
Off the back of the petition for alternative remedies, Tiqets will provide a dose of cultural therapy to different groups. For instance, we take a group of isolated elderly people to a waterpark every month and document the impacts.
Many people visit spas and retreats in search of wellness. Tiqets will create a cultural retreat where art, music and cooking classes have replaced yoga and massages. We can also create content of influencers who go to experience this new retreat.
We partner with headspace to offer push notifications when people are in the vicinity of cultural attractions, offering heavily discounted queue-jump tickets if they go that very day, meditation guides included with the ticket.
We will put the revenue from no shows into the Tiqets No Show Fund. This will be our vehicle for good - one where we partner with a range of charities so that they can benefit directly from our range of amazing venues. The Alzheimer’s Society might benefit from the rehabilitative qualities that art can bring. Body Confidence charity BeReal might work with people in swimsuits at a water park. The National Autistic Society might enjoy Autism Friendly hours.
Created with Dylan Burnside at Revolt London